Meet the Maker - Mac's Topicals

Today is Tuesday, but we are still highlighting our maker this week! Today we are introducing you to Mackenzie, owner of Mac's Topicals. She creates the most AMAZING CBD products, perfect for personal or pet use! 

1. Please introduce yourself and tell us about the background of your business
- I am Mackenzie, the owner of Mac's Topicals. I make all natural, plant-based CBD products for you and your pets. I have been making topicals for about  4 years now and have been using CBD for 8 years.

2. How did you come up with your business name? Is there a special meaning?
- My business name is a short version of my name and what I make. I wanted something easy to remember and that represented me.

3. How did you initially get involved with this specific craft?
- I began making CBD topicals for my mom's plantar fasciitis back in 2017 and started giving it to family and friends. My mom went from being in pain walking around the house to going on hikes with me within weeks. Once I saw how many benefits those close to me were receiving from my topicals, I knew I had to share with the world.

4. How would you describe your aesthetic, and how did you work to develop your style?
- I have always been drawn to helping others. I began fundraising for many causes/charities when I was in elementary school. I have always wanted to improve people's quality of life, and I feel I am doing just that with my business.

5. What are your biggest inspirations for your work?
- My biggest inspiration is my mom, because without her I may never have started Mac's Topicals. There are also so many incredible women in the cannabis industry trying to educate and destigmatize this beautiful plant. I just attended the Women in Cannabis Expo and was honored to see so many inspiring women speak!

6. How would you describe your aesthetic, and how did you work to develop your style?
- I would describe my aesthetic as all natural. I use earthy colors and all plant-based ingredients to create a nature vibe. I love taking photos of my product with plants, on hikes or at the beach.

7. Do you have a favorite product that you enjoy making the most?
- It's hard to choose, but I love making bath bombs. It wasn't always my favorite, but once I got my recipe down it was exciting. I love the fun scents and shapes of the bath bombs. I add flowers to the tops to bring a pop of natural color without adding any artificial dyes that stain the tub. However the best part is the fizz test I do with a mini bath bomb to ensure best quality bath bombs.

8. What does a typical workday look like for you?
- A typical work day begins after I get home from my morning hike or gym sesh. I luckily have a home office I use for all business aspects. I usually look at my to-do list and send any emails, reply to dms and plan my post for the day on social media. I will then make products that need to be restocked, new products or create content. I always have a new product in mind so setting aside time to focus on launch is something I am trying to get better at. After making products I will usually finish my day with any orders and any office work I need to finish.

9. Can you describe your workspace? How have you designed it and how does it help in your craft?
- I have a relatively small space for how much product I have. I converted a wood shed in my backyard into my home office/manufacturing space. It is a full office now with electricity, insulated walls and flooring. My office is where I create the CBD products, work at my desk and store the products. I have slowly been making this space more efficient with heavy duty shelving, a work table and office supplies from costco. I am very happy with the flow of the office and how far it has come in just a year since conversion!

10. What is the biggest challenge you've faced as a maker and/or small business owner? What did you learn from it?
- I think the biggest challenge is not getting discouraged. I have found being my own biggest supporter has given me a sense of empowerment and confidence that this business will be successful. Especially being a CBD business, people don't always know much about it or have tried products that don't contain CBD as advertised. It is a tricky time to be in this industry with so much censorship around CBD because of its correlation to cannabis. Fortunately I pride myself in educating people about CBD and am always researching new studies. 

11. What does being a maker mean to you?
- Being a maker is special, putting my love and passion into my product shines through. I love being able to experiment and bring my favorite products to my customers. I know exactly what is in my products and I always use plant-based ingredients. 

12. What are some of your other hobbies or interests?
- Outside of my business I really enjoy hiking, camping, going to the beach, spending time with my furbabies, weight lifting and focusing on self growth. Self care has become one of my top priorities, because when I am not feeling my best, I can't give my all to my business and family.

13. What do you feel is the most fulfilling part of being a maker and small business owner?
- I just love sharing my products with others to help improve their quality of life and provide things that promote self care. We all deserve something that makes us feel good inside and out. I want to share CBD with the world and show people the incredible benefits. 

14. What advice would you give other makers looking to turn their passion into a business?
- I would say GO FOR IT! You just have to start and figure it out along the way. Do not ever let anyone discourage you or make you feel your business will not succeed. If you want it you can get it and there is always someone willing to help, I am still figuring it all out. I know my business will be great, and with confidence and dedication you too can turn your passion into a business like I did.

We are so grateful for the opportunity to learn more about Mackenzie, and the passion behind Mac's Topicals! Be sure to follow along with them on Instagram at @macstopicals and shop her collections over on her website!

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